The foundations of “Starata izba - Parvenetz” (The Old Cellar-Parvenetz) were laid in the year 1881 by Dimitar Bozhilov. Situated at the foot of the Rhodope Mountains, the cellar is a unique natural and architectural complex, which has kept some cultural and historical values. 
Starata izba - Parvenetz produces “Stara reka” (“Old river”) from wines, which have matured in new bariques for eight months. Оur reserve wines – “Stara reka” reserve – mature in brand new french oak casks for twelve months, and the club wines – “Merum club” – between twelve and twenty-four months. The winemakers take pride in their wine, as it is part of their life, family, and history as well as people!